AdBrite, originally called MarketBanker, was actually a new concept for selling ads. Basically, it was a contextual type advertising method, but it was unique because instead of websites having to find their own advertisers, they could place their criteria for ads in this marketplace and find advertisers. It also had a revenue generating section for publishers who did not sell advertising on their sites, but rather, wanted to earn some extra revenue from ads that were served to their pages.
Although the program was great for webmasters selling ad space, AdBrite, as a contextual model like AdSense, was not as lucrative and in some cases not even productive. The biggest problem was the ads were not targeted. Many were not relevant to the web pages’ content. Plus, there were not many ads so the same ones appeared over and over again which bored the site users.
In the beginning, the real appeal was the company’s adult program (AVNads) which was popular because it gave webmasters in the adult industry a way to earn from contextual advertising, something that was not and still is not permitted with other revenue generating networks. The program did move, however, from AVN to Black Label Ads in 2007.
Although the AdBrite concept was great, and indeed the competition in the marketplace was welcomed, sometimes the interface was difficult to use. Webmasters had a bit of a learning curve trying to set up Ad Zones. But like other programs on the internet, many have learned how to make good revenues from the program.
And, for those webmasters that want to sell ad space, AdBrite is an easy and convenient way to do so. Because website owners are always looking for new ways to drive quality traffic to their sites, this system becomes a central hub for advertising buyers and sellers. In addition, there is plenty of information about the sites themselves and demographics about their users, so webmasters can buy ads on highly targeted sites. And the best part is that advertising can be found rather inexpensively. Now, you will find just as many smaller sites selling space as you will the big conglomerates. It is only a matter of deciding which fits your budget.
Many who have used AdBrite feel that the ads are more interesting because there is such a diversity, plus, several options are highly interactive. In fact, some are pop-ups and some are full pages. Of course, the downside to these types of ads is they usually annoy your users. So active webmasters must decide whether the revenue generated is worth risking the loss of some users when they do not like the ads and end up leaving the site.
Two other programs that AdBrite runs is “BritePic” which allows webmasters to earn money from their images and pictures. By replacing the IMG SRC code with BritePic’s special code, users can click on ads when their cursors roll over the images. The other program is “Spottt”, a system where webmasters sign up to a link exchange. Basically, everyone within the program places other website owners’ links on their sites helping to get traffic to the others.
Payments from AdBrite, which are made on a monthly basis, can be collected for as little as five US dollars. It is a “Net 60” accounting schedule, meaning that you will wait two months for a particular month’s earnings.
Examples of sites using Adbrite products
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